Digital Experience & Design
UI/UX & Product Experience Design
We design digital products that people actually want to use — through deep user research, iterative interaction design, and validated usability testing — creating experiences that drive adoption, reduce churn, and deliver measurable commercial outcomes.
What We Design
UI/UX Design Capabilities
From initial UX research and product strategy to pixel-perfect UI design and validated prototypes — end-to-end product design for web, mobile, and enterprise applications.
Product Strategy & UX Research
User interviews, contextual inquiry, competitive analysis, and usability research to establish what your users actually need — creating the validated foundation for design decisions before a single wireframe is drawn.
Information Architecture & Wireframing
Structuring your product's content, navigation, and task flows — low-fidelity wireframes and user flow diagrams that define the experience skeleton, tested with users before visual design begins.
Interaction Design & Prototyping
High-fidelity interactive prototypes in Figma — animated transitions, micro-interactions, and edge case states — enabling realistic user testing and stakeholder validation before development starts.
Mobile App UI/UX Design
Native iOS and Android interface design that follows platform conventions while expressing your brand — touch-optimised interactions, gesture patterns, and performance-conscious design for a fluid mobile experience.
Design Systems & Component Libraries
Scalable design systems in Figma: tokenised components, accessibility-ready elements, interaction states, and detailed documentation — enabling your development team to build consistently at speed.
UX Audit & Optimisation
Heuristic evaluation, expert UX review, usability testing, and conversion funnel analysis of your existing product — identifying and prioritising the friction points that are costing you users and revenue.
How We Work
Our Product Design Process
From discovery and research through to validated, developer-ready designs — a human-centred design process that reduces development rework and delivers products users love.
Discovery & User Research
User interviews, stakeholder workshops, behavioural analytics review, and competitive analysis — building a shared understanding of user needs, business objectives, and design opportunities.
Persona & Journey Mapping
Synthesising research into user personas, jobs-to-be-done frameworks, and journey maps — creating the shared reference that aligns product, design, and engineering decisions.
Information Architecture & Wireframes
Defining site maps, task flows, and low-fidelity wireframes — validated with users early to confirm structure before investing in visual design.
Visual Design & UI System
Applying brand identity to the validated wireframe structure — high-fidelity UI screens, component library, typography, colour, and iconography — with accessibility validation throughout.
Prototype & Usability Testing
Interactive Figma prototypes tested with real users — identifying usability issues and iterating before handoff, dramatically reducing costly design changes during development.
Design Handoff & Developer Support
Annotated Figma files, component documentation, interaction specifications, and ongoing design support during development — ensuring the built product matches the design intent.
Why SharpLogic
Why product teams choose us for UX design
Research before pixels
We don't design on instinct. Every layout, navigation pattern, and interaction decision is grounded in user research — producing designs that work for your users, not just look good in a presentation.
Design that ships
We create designs that developers can build — precise specifications, component libraries, and detailed annotations that eliminate ambiguity and reduce implementation time.
Accessibility by default
WCAG 2.1 AA compliance is built into our design system, not bolted on at the end — colour contrast, focus management, screen reader compatibility, and touch target sizing from day one.
Embedded in your team
Our designers work alongside your product managers and engineers throughout the build — not as a separate agency handoff — maintaining design integrity as requirements evolve.
Industries We Serve
Product design across every sector
Design that drives outcomes
Ready to design a product people love?
Whether you're designing a new product from scratch, rethinking an existing interface, or building a design system for your team — our UX team brings the research rigour and design craft to deliver experiences that convert and retain.