Digital Commerce
Customer Engagement Automation
We build and deploy the automated engagement systems that turn one-time buyers into loyal customers — abandoned cart recovery, lifecycle email flows, SMS automation, and behavioural triggers that drive repeat revenue without manual effort.
What We Build
Customer Engagement Automation Capabilities
From abandoned cart recovery to win-back campaigns — automated systems that recapture revenue and retain customers on autopilot.
Abandoned Cart Recovery
Multi-touch abandoned cart sequences across email and SMS — timed, personalised, and A/B tested to recover as much revenue as possible from the customers who were already close to buying.
Welcome & Onboarding Flows
First impression automation: welcome series that introduce your brand, highlight bestsellers, gather preferences, and drive the critical first purchase — built to convert new subscribers into first-time buyers quickly.
Post-Purchase Sequences
Order confirmation, shipping updates, delivery follow-ups, review requests, and upsell sequences timed to the customer's purchase cycle — building satisfaction and driving the next purchase.
Win-Back & Re-Engagement
Automated campaigns that identify lapsed customers early and deliver personalised win-back messaging — with sunset flows that protect deliverability for customers who don't re-engage.
Behavioural Trigger Automation
Real-time triggers based on browsing behaviour, wishlist activity, price drops, back-in-stock events, and loyalty milestones — reaching customers at exactly the right moment.
Segmentation & Personalisation
Dynamic audience segments based on purchase history, engagement, product affinity, and predicted lifetime value — ensuring every automated message is relevant and drives action.
How We Work
Our Engagement Automation Process
From audit to live automation — a structured process that identifies your highest-value automation opportunities and builds them fast.
Engagement Audit & Gap Analysis
Reviewing your current flows, segmentation, platform setup, and revenue attribution — identifying which automation gaps are costing you the most recoverable revenue.
Flow Strategy & Mapping
Designing the full automation architecture: flow types, trigger events, timing, channel mix (email vs SMS), and content approach for each segment.
Copy, Design & Build
Writing the copy, designing the templates, and building the flows in your ESP/SMS platform — with mobile optimisation and deliverability best practices built in.
Testing & QA
End-to-end testing of every trigger, conditional, and send — including rendering across email clients, timing validation, and data pass-through checks.
Launch & Monitor
Phased rollout with real-time monitoring of open rates, click rates, conversion, and revenue attribution for each flow.
Ongoing Optimisation
Regular performance reviews, A/B testing of subject lines and send times, segment refinement, and flow updates as your product range and customer base evolves.
Why SharpLogic
Why commerce teams choose us for automation
Revenue you were leaving behind
Every unrecovered cart, every lapsed customer, every post-purchase upsell missed — our automation systems recapture that revenue systematically.
Personalised at scale
Automation that doesn't feel automated — dynamic content, behavioural triggers, and segment-specific messaging that feels like a 1:1 conversation.
Deliverability expertise
List hygiene, authentication setup, deliverability monitoring, and platform best practices that keep your emails landing in inboxes, not spam folders.
Platform-agnostic expertise
We work across Klaviyo, Mailchimp, HubSpot, Omnisend, Attentive, and custom ESP setups — bringing expertise to your existing stack or helping you migrate.
Industries We Serve
Engagement automation across every vertical
Revenue on autopilot
Ready to automate your customer engagement?
Stop leaving revenue on the table. Our automation team will build the lifecycle flows, abandoned cart sequences, and retention programmes that compound your revenue over time.