Data & AI
VR/AR Development & Immersive Campaigns
We build virtual, augmented, and mixed reality experiences that transform how organisations train, sell, and engage — from enterprise VR training simulations to consumer AR campaigns that drive engagement and commercial results.
What We Build
VR/AR Development Capabilities
From enterprise VR training environments to consumer AR product experiences — immersive technology solutions built for measurable outcomes, not novelty.
VR Training & Simulation
Immersive VR training applications for high-stakes environments — safety training, complex procedure simulation, soft skills practice, and onboarding — deployed on Meta Quest, PCVR, or standalone headsets with LMS integration and performance analytics.
AR Product Visualisation
Augmented reality that lets customers place, configure, and visualise products in their real environment — furniture, appliances, vehicles, and complex equipment — driving purchase confidence and reducing return rates for e-commerce and retail.
WebAR Campaigns
Browser-based AR experiences requiring no app download — face filters, product try-on, location triggers, and packaging activation — deployed via a URL or QR code for mass-reach consumer campaigns on any smartphone.
Mixed Reality Enterprise Solutions
Microsoft HoloLens and mixed reality applications for field service, remote assistance, spatial design, and manufacturing guidance — overlaying digital instructions and data onto physical equipment and environments.
Immersive Marketing & Brand Experiences
VR and AR brand activations — virtual showrooms, immersive product launches, interactive storytelling experiences, and trade show installations that create memorable engagement and measurable commercial impact.
XR Platform & SDK Integration
Custom XR platform development with Unity or Unreal Engine, integrated with your existing systems — LMS, CRM, ERP, and analytics platforms — enabling scalable deployment and management of immersive content across your organisation.
How We Work
Our XR Development Process
From experience design and hardware selection to deployed, measured immersive applications — a process built around outcomes, not just technology demonstrations.
Experience Strategy & Use Case Definition
Defining the specific outcome the XR experience must deliver — training retention, purchase conversion, brand recall — and selecting the right medium, hardware, and interaction model to achieve it.
UX Design & Storyboarding
Designing the immersive experience: spatial UX, interaction patterns, narrative flow, and comfort considerations — with wireframes and storyboards validated before any development begins.
3D Asset Creation & Scene Building
Creating or optimising 3D models, environments, animations, and spatial audio — built to performance budgets for the target hardware while maintaining visual quality.
Development & Integration
Building the experience in Unity or Unreal, integrating with your LMS, CRM, or analytics platforms, and implementing performance optimisations for stable frame rates across target devices.
User Testing & Comfort Review
Extended user testing sessions covering usability, comfort, motion sickness risk, and outcome effectiveness — with iterative refinement before release.
Deployment & Analytics
Deploying to target devices or WebAR delivery, with usage analytics, session tracking, and outcome measurement dashboards — enabling continuous optimisation of the immersive experience.
Why SharpLogic
Why organisations choose us for XR development
Outcome-driven, not tech-driven
We start with the business outcome — training retention, sales conversion, brand recall — and work backwards to the right XR solution, not the other way around.
Full XR discipline capability
3D artists, UX designers, Unity and Unreal engineers, and WebAR specialists — a complete XR team without agency handoffs between creative and technical work.
Enterprise deployment experience
We have delivered XR at enterprise scale — multi-site VR training rollouts, MDM-managed headset fleets, and LMS-integrated learning analytics for large workforces.
Comfort and inclusivity
Our experiences are designed with comfort guidelines, accessibility considerations, and varied interaction modes — ensuring XR works for all your users, not just the technologically confident.
Industries We Serve
Immersive technology across every sector
Create experiences that are impossible in 2D
Ready to build your immersive experience?
Whether you're replacing classroom training with VR simulation, letting customers visualise products in AR, or creating an immersive brand campaign — our XR team delivers experiences that achieve measurable outcomes.