E-Commerce / Customer Engagement
Customer Engagement & Marketing Automation
Turn one-time BC buyers into loyal repeat customers — CASL-compliant email automation, abandoned cart recovery, SMS marketing, and personalised post-purchase flows that increase customer lifetime value for Canadian e-commerce businesses.
What We Deliver
Customer Engagement Capabilities
Strategic customer engagement automation for BC e-commerce businesses — every touchpoint in the customer lifecycle, automated and personalised for Canadian shoppers.
CASL-compliant Email Automation
Klaviyo, Mailchimp, and custom email marketing implementations with CASL consent management, double opt-in, and unsubscribe workflows — protecting BC businesses from anti-spam penalties.
Abandoned Cart Recovery
Multi-step abandoned cart recovery sequences for BC e-commerce stores — email, SMS, and push notification reminders with personalised incentives and real-time inventory urgency.
Post-purchase & Winback Flows
Post-purchase thank you sequences, review requests, cross-sell recommendations, and winback campaigns that keep Canadian customers engaged and coming back to your BC store.
SMS Marketing Automation
CASL-compliant SMS marketing for BC retailers — flash sale alerts, order updates, back-in-stock notifications, and abandoned cart SMS with opt-out management built in.
Behavioural Trigger Campaigns
Browse abandonment, wishlist alerts, price drop notifications, and birthday campaigns triggered by real-time customer behaviour data from your BC e-commerce platform.
Email & Engagement Analytics
Revenue attribution, campaign performance, list health metrics, and customer lifetime value tracking — giving BC retail marketers the data to optimise their engagement spend.
Our Work
Customer Engagement Projects
Email automation flow builder
Abandoned cart recovery sequence
SMS campaign dashboard
Post-purchase flow design
Customer engagement analyticsHow We Work
Customer Engagement Delivery
From CASL compliance audit to live automation — a systematic approach that builds your BC e-commerce engagement programme flow by flow.
CASL Compliance Audit
Review your existing email list consent records, unsubscribe processes, and sender practices — ensuring your BC business is fully CASL-compliant before scaling engagement automation.
Customer Journey Mapping
Map the full BC customer lifecycle — acquisition, first purchase, repeat purchase, loyalty, and winback — identifying the highest-value automation opportunities at each stage.
Platform Configuration
Configure Klaviyo, Mailchimp, or your chosen platform — connecting to your Shopify or WooCommerce store and setting up list segmentation, suppression lists, and CASL workflows.
Flow Development & Copy
Build and write every automation flow — abandoned cart, post-purchase, winback, browse abandonment — with Canadian-specific messaging that resonates with BC customers.
Testing & Optimisation
A/B test subject lines, send times, and incentive levels — continuously improving open rates, click rates, and revenue per recipient for your BC e-commerce list.
Ongoing Campaign Management
Monthly campaign planning, list health monitoring, and flow refinement — keeping your BC customer engagement programme performing as your list and product catalogue evolve.
Why SharpLogic
Why BC e-commerce businesses choose us
CASL compliance first
Canada's Anti-Spam Legislation has teeth — fines up to $10M. We build CASL compliance into every engagement programme so your BC business is protected from the start.
Revenue from day one
Abandoned cart and post-purchase flows go live in week one — generating revenue from your existing BC customer list before any new acquisition spending.
Canadian customer insight
We write for Canadian shoppers — seasonal messaging aligned with Canadian holidays, BC-specific shipping expectations, and culturally appropriate tone and offers.
LTV-focused optimisation
We measure success by customer lifetime value, not just open rates — ensuring every engagement decision is oriented toward building lasting BC customer relationships.
Let's get started
Turn BC buyers into loyal repeat customers
CASL-compliant email and SMS automation for Canadian e-commerce — abandoned cart recovery, post-purchase flows, and engagement campaigns that build customer lifetime value.